SEO Tools 2024: How to Boost Your Sales with SEO?

• Team AM Web Insights

Search Engine Optimization is not new for online sellers as they know that this is the most vital platform to bring potential clients. If you are also one and sick of trying SEO strategies such as the Selection of the Right Keywords, Image Optimization, and others to pull the audiences to your site, then you can go with the most advanced and powerful SEO tools available in 2024.

Undoubtedly, SEO strategies are important, but to get an instant result without doing hard work, you must go with advanced engineered SEO tools. And for your solace, the list is provided, which covers 12 effective SEO utilities in 2024. So let’s have a look at each of them with detailed features and advantages to boost your Search Engine Optimization ranking to dominate the internet.

12 Most Effective SEO Tools of 2024 Which Can Enhance Your Sales
 

In the digital world, you will find several SEO tools, but choosing the right one is the first step to enhancing sales in your business. And here, you will find the most relevant, powerful, and expert-recommended SEO tools. If you incorporate the SEO applications into your research strategy, it will give help you with inbound leads in your websites and, ultimately, can boost overall sales in your business.

[1] Semrush

Semrush is the leading SEO tool that comprises ample elements in the box to enhance the page ranking in the search engine. If you go much deeper into SemRush, you will find it not only offers SEO utilities but also provide comprehensive market research tools.

Now, let’s see the upper hand of this most used SEO tool and what benefits you can get from the same.

Keyword Research

The keyword is the specific term or primary subject used by the people in the search engine. Undoubtedly, there will be many keywords, and choosing the relevant one can only boost the sales of your business.

For instance, if you have an electronic shop, the keywords could be Best TV, Cheap Smartphone, and others. So, in your business, you have to see the competitor's status and the keywords in which they are ranking, and to get the data, you need Semrush support.

Semrush offers a wide range of organic keywords considering various parameters, such as search volume, CPC, competition, and many more. Organic keywords give you the result in no time and can enhance your ranking in the search engines; all you need to do is to optimize the same effectively. Once you get the relevant keywords needed for your business, your half-work is over.

Keywords Magic Tool

Nowadays, people are using a combination of keywords to get the result in the search engine, and sometimes, it becomes quite difficult to figure out the same for the SEO expert. But thankfully, Semrush provides a Keyword Magic tool that fetches ample combinations of keywords that are used by people. Using the same, you can beat your competitor and can enhance the sales of your business by optimizing your on-page and backlink content.

Detailed View of Organic Traffic

Google Analytics sometimes doesn’t disclose the keywords on which the page is ranking, and it usually shows “not provided”. But a big thanks to Semrush as it fetches the comprehensive list of “not provided” keywords.

Furthermore, with Semrush, you can view the traffic in every section of your page, such as traffic on the homepage, about us, blog sections, and others. The fetched result enables you to work on the specific targeted keywords on which your page is ranking.

The detailed result of organic traffic covers; total users, bounce rate, new users, Goal completion, and others.

Keyword Gap Tool

With the emergence of the digital universe, most entrepreneurs or business tycoons are heading towards this platform that led to huge competition among them. If you are also on the same list and want to defeat your competitors, then Keyword Gap Tool can play a crucial role. It will give you a vision of SEO gaps between you and your competitor. Using this utility, you can enhance your ranking and can thus increase sales.

The Semrush keyword gap tool not only matches the relevant keyword between you and your competitors but also fetches the keyword that you are missing and your rival is using.

The access part is very simple, as the tab, 'missing' is provided at the top of the menu bar of the keyword gap tool window. Moreover, in this tool, you will get ample features which include the search of relevant keywords in the root domain, sub-domain, and exact URL.

SERP Tracking Tool

SEO experts always suggest that the tracking of the Search engine result page must be done to get better output. With the Semrush SERP tracking tool, you can track multiple elements on the Google search engine, which includes keywords, domains, and others.

Moreover, Semrush also offers sensor utility which enables you to get updated with the latest Google algorithm, and the same will help you to efficiently manage the SEO strategies.

[2] Ahrefs

Ahrefs is best known in the digital world because of advanced bots that crawl 5 million pages in a minute. Moreover, with Ahrefs, you can perform multiple SEO tasks, including site auditing, keyword exploration, rank tracking, and many more.

Now, let’s see the best features of Ahrefs SEO Tools for which it is known in the market.

Dashboard

Ahrefs offers a dashboard feature where you can instantly check out the website result, such as domain rating, site ranking, health score, and others. Furthermore, in the Ahrefs dashboard, you can see Google Search Console (GSC) data which means you don’t have to switch to google console as Ahrefs is integrated with GSC.

The additional benefit of Ahrefs compared to GSC is that the former store data and shows the result in wider forms, whereas the latter just shows the data for up to 16 months.

Site Explorer

Site Explorer is a platform where you can perform multiple SEO tasks, such as tracking organic traffic, checking backlinks, and others. Organic traffic is the key factor in SEO as it enables you to track down the rival’s keywords, and using the same, you can boost your sales in your business.

Ahrefs regulates 150 million keywords alone in the U.S., and this significant number resembles a lot to enhance any business.

Ahrefs also offers backlinks research, and the same is available at the menu bar of the Ahrefs home page. You just need to enter the URL into the Site Explorer section and then jump to the backlink section. Soon, you will get a list of the websites where backlinks can be generated. Ahrefs has an advanced bot crawler that simplifies the backlink research task effectively.

Keywords Explore

All SEO tools offer keyword research features, but Ahrefs keyword exploration is a bit different from others. It offers thousands of organic keywords and covers almost 170 countries which means you can easily target any people in the globe through the relevant keywords.

The other best part of keyword research on Ahrefs is the search in various engines, such as YouTube, Bing, Amazon, and many more. The result will give you a wider aspect to target the people using such search engines.

In Keyword Explore, you will find ample utilities to play with the keywords, such as Keywords Difficulty score, Keywords lists, Advanced SEO metrics, and others.

Site Audit

The ranking of websites in the search engine matters with the glitches in the websites. For instance, if any website has any issue, then it will be hard for the same to rank at the top. So, an SEO audit is necessary, which tells you the issues on the websites.

Ahrefs Site Audit offers a comprehensive site analysis report covering the performance of websites, HTML tags, Content Quality, Links, and others. If all the said parameters are in the correct order, then your website will certainly get a good rank in the search engine.

Rank Tracker

To know whether SEO is giving effective results or not, you must track down your website ranking. The Ahrefs Rank Tracker gives the result based on several parameters, such as Sitelinks, Snippet, Images, Links, Thumbnails, and others.

The mentioned segments will help you to work effectively on those sections to improve your website ranking. Furthermore, with Ahrefs, you can segment the data based on tags and filters, and such an individual report will help you to know the performance of your website based on such keywords.

[3] MozBar

MozBar is a freemium SEO tool that offers ample features to enhance the ranking of the website and increase the overall business revenue. This tool is favorable for Small Businesses, Entrepreneurs, and Agencies as it covers, Link Explorer, Keyword Explorer, Domain Analysis, and Competitive Research.

However, if you go with the Moz Pro, you will get additional utilities such as Link building, Rank tracker, Site auditing, and many more.

Now, let’s see the salient features of MozBar in the proper manner.

Competitive Research

Competitive research gives you a comprehensive report of your rivals which includes, Keyword gaps, ranking factors, and others.

Link Explorer

With MozBar, you will get an option to dive into the ocean of 40 trillion links, and here you can find the backlinks, DA (Domain Authority), and many more.

Keyword Research

As stated earlier, how important the keyword is and considering its relevancy in SEO, MozBar offers 500 million organic keywords, and using the same, you can enhance your sales in your business.

Domain Analysis

Moz Domain Analysis just shows the trustworthiness of the website, and it does not focus on the ranking of the website. Furthermore, DA is calculated on the backlinks created on multiple domains. MozBar offers a DA feature and using the same; you can calculate your website trust status based on the created backlinks.

[4] Screaming Frog

Screaming Frog is a tool that comprises of advanced spider that crawls on the website and detects the issues that occur on several pages. Moreover, it extracts the data too and performs comprehensive auditing of the website. With the Screaming Frog SEO tool, you can make the spider crawl up to 500 URLs, and this number is quite big.

Spider’s Work in Screaming Frog

Spider performs multiple tasks on the websites, which include the detection of broken links, extracting data, reviewing robots, finding duplicate content, and many more. Using this tool, you can even make the spider crawl in the JavaScript websites, and that’s the best part of this utility.

[5] Google Search Console (GSC)

Google Search Console is a free utility that enables developers or SEO professionals to monitor websites. Inside Google Search Console, you can see a detailed report of your website, including the site traffic, site performance, and many more.

Furthermore, GSC enables you to optimize the contents, which means you can track down the key element which is attracting the users, and this could be possible with the Search Analysis utility offered by GSC.

Google Search Console also fixes the site issue, and the best part is; it sends you updates via email. So, if you love the Google platform, then you can go with GSC to boost sales in your business.

[6] Google Analytics

Understanding customer behavior is very important in any business, and Google Analytics does the same. It offers a unique and wide range of tools that can help you to judge the customers, whether he/she is interested in your product or not.

We all know, Google is the leading search engine, and it retains several byproducts which are integrated with Google Analytics. Access to free Google Analytics will enable you to enhance your business by promoting it on all Google platforms, which includes Google Ads, Search Ads 360, Display Ads, and more.

Google Analytics predicts the customer’s future action and based on that, you can target the audiences for enhancing your business. In the aspect of reporting, Google Analytics will provide a comprehensive real-time report, money invested in e-commerce & publisher ads, and many more.

With Google Analytics, you can explore data that is essential for your business, and using the funnel feature; you can track down the user’s activity on your website. Many more exploration features are embedded in Google Analytics which will help you to examine the customer’s behavior.

[7] Bing Webmaster

Bing Webmaster is a powerful SEO utility offered by Microsoft which enables you to enhance your website ranking. It consists of several utilities such as Keyword research, Site performance report, Backlinks info, and many more.

Moreover, Bing Webmaster also checks whether your site is mobile-friendly or not, and all you need to do is to go to that page, enter your website URL, and hit the Analyze button.

Bing Webmaster offers an API feature and using the same; you can track down the site's information which includes; rank status, keyword details, crawling stats, and significantly more on the Bing engine.

Here, you get support assistance too, so if you are stuck somewhere, you can take the assistance of Bing’s tech support.

[8] Google Keyword Planner

Google Keyword Planner gives you the right keyword necessary for the search campaign, and it is widely used in Google Ads. However, in the search engine, the keyword is quite important, and this tool gives you a wide range of organic keywords as well.

The interface of Google Keyword Planner is simple; you just need to enter the niche of your business, and thereafter, the tool will give you the list of keywords that are popular and good for your business. For instance, if you have an electronic shop, just enter the same on the Google Keyword Planner search box and hit the Enter key, and soon you will get the result. Similarly, you can find the keywords used by your competitors.

Additionally, the free Google Keyword Planner tool allows you to get the search volume, CPC, competition, and other details followed by searching individual keywords based on your products or services.

[9] Ubersuggest

Ubersuggest is one of the most popular SEO tools, which is in high demand because of its huge keyword database. This tool helps you to figure out which organic keyword is ranking at the top of the search engine and social media platforms. Moreover, it also suggests keyword ideas, whether you should go for long-tail keywords or short ones based on the business and competition.

In SEO, content is the prime section, and, in any business, your content on the website should be reachable to mass audiences; then, only your business sales can increase. Ubersuggest directs you to the content section by offering a list of the top-performing content.

Ubersuggest also paves the path for backlinks, and following the same, you can head to the respected sites and can appeal for backlink creation. Ubersuggest is a complete SEO package tool that offers ample utilities to enhance your website ranking toward converting potential clients to your business.

[10] Canva

The design of a website directly or indirectly affects the business, as people love to interact with appealing presentations. So, if your website contains enough graphics and follows all the SEO parameters, then undoubtedly, it will rank at the top. But creating a lot of graphic designs using dedicated tools like Adobe Photoshop, Illustrator, After Effects, and similar isn’t the cup of tea for everyone. So here, Canva comes to the role to make your graphic designing tool super easy.

Canva is a graphic designing tool that gained massive popularity after its launch. It offers ample templates for designing featured images, website hero images, social media posts, short stories, brochures, logos, and many more. With a simple user interface, Canva offers you countless templates to customize designs as per your needs.

You just need to search and select the template based on your requirement and print your ideas on Canva.

[11] Spyfu

To get success in any business, you need to spy on the strategies of your rivals, and the same thing Spyfu does in the digital world for you. It presents a detailed report of your competitors, such as keywords on which they are ranking, comprehensive traffic details, and others.

With Spyfu, you can increase your website ranking, track the keywords ranking, build backlinks followed by your rivals, SERP analysis, and significantly more.

[12] Woorank

Woorank SEO tool is a complete package that enables you to perform SEO strategies in less time and effort. It allows you to analyze the customer’s behavior on your website and also helps you to see the ranking of your landing page in the search engine.

Using the Woorank keyword tool, you can track the keywords embedded in your blog post or website in any region of the world. You can even track the competitor’s SEO strategies and can compare the keywords which are ranking for them. The said task will help you to grow more in the business.

Furthermore, this Woorank utility offers a technical analysis element in the package where you will get the advanced spider that will crawl your website and highlight the fixes needed to be optimized.

Bottom Line

SEO is quite important for ranking websites in search engines. However, some experts state that SEO strategies are sufficient, but others have a different perspective, as SEO tools simplify the work and give the best output in no time.

Here, the above-mentioned SEO tools are popular among SEO professionals and trending in the digital world. So if you dream of exponentially boosting your sales, then go with the smart approach. These professionally recommended SEO tools can save you from a lot of manual tasks and give you unexpected results in 2024 if executed today.