How to Push Down Negative Search Results in Google SERP?

• Ashu Rana

Today, a lot of people & businesses find themselves in the situation of negative search results on the top of Google search engine pages. If someone searches your website on Google, you never want something irrelevant or out of the box should be seen. All you want is your products, services, achievements, etc. To accomplish this, online reputation management plays a significant role.

Reputation management is an excellent strategy for ensuring that users see accurate, positive, and useful information about a company/person while searching on Google. It aids in strengthening your brand image and building a strong online reputation, which propels your company & personal growth forward and ensures its existence.

What is a Negative Search Result?

Negative search results have a significant detrimental influence on a company/person's online reputation. Negative search refers to searches in which the user intends to find specific information but is unsure of what that information is or maybe. Such outcomes change people's perception of a company/person's trustworthiness and discourage them from making a purchase.

 

Negative outcomes can destroy your favorable online reputation, harm a person or business reputation, and turn clients away from your business. It is necessary to take action and quickly fix those unfavorable links from search results if negative content is persistently appearing in searches.

How to Check You & Your Brand's Negative Search Results?

Nobody likes seeing a negative article about their business or in person.  It's necessary to know the vital steps to check your brand's negative search results. Here, we discussed a few points that enable you to monitor & manage your Google reputation management.

Conducting Google searches

Search Your Name/Brand on the Goggle by using different variations, including nicknames or common misspellings. Search for exact phrases by placing them in quotes (e.g., "Your Name"). Click on the images & News tabs for additional insights; take a look at negative keywords in the specific searches section at the bottom of your search results. This process enables you to identify the negative search results of your website. If you have knocked down the bad search result on the page, focus on the search engine result page (SERP) you are most concerned about with the client brand name.

Check out the examples and how to select the search terms to check your & your business reputation.

In the case of a person, reputation and client's full name is Brittany Dus Ryan.

Possible Search Terms:

• Brittany Ryan
• Brittany Dus Ryan
• Brittany Ryan Dus
• Ryan Brittany
• Ryan Dus Brittany
• Ryan Brittany Dus
• Brittany Dus Ryan

 

 

In the case of business reputation, and business name is Huobi Global, and their website is huobiglobal.uk

Possible Search Terms:

• Huobi Global
• Huobi Global Reviews
• Huobi Global UK Reviews
• huobiglobal.uk reviews
• huobiglobal.uk review

https://www.fca.org.uk/news/warnings/huobi-global-uk-huobiglobaluk

 

How Can You Push Down Your Negative Search Results?

According to Harvard Business Review, firms lose 20-30% of their revenue when potential buyers see unfavorable content or articles in search results. A bad reputation costs a company/ person 10% extra for each hire, and 70 to 80% of people believe that positive evaluations increase their trust in a local business.

A new study revealed by Moz that online reviews influence 60 to 70 percent of consumers. As Google Search becomes more integrated into our daily lives, the search results become increasingly essential, particularly when people are looking for information on a company or product.

Here, we will discuss a few activities performed on how to bury negative Google search results and turn things around your reputation.

Guest Posting

Guest posts significantly boost your website visibility & play a crucial role in increasing the positive content in Google SERP & pushing down your negative search results. It helps in establishing your website as an authoritative source & increases trustworthiness among your target audience.

Some Guest Post Websites:

• jpost.com
• usatoday.com
• usatoday.com

 

Article Submission

To bury bad search results, article submission is another effective way to boost your credibility on top of Google. Create high quality & relevant content that generates higher leads & brand awareness. Write fresh & unique content without any duplicity.

Some Article Submission Websites:

• techbullion.com
• articlescad.com
• articles.abilogic.com

Blog Submission

A valuable strategy for pushing Google search results is creating a blog over a repeated blog submission website. Blogs produce new & helpful content that attracts customers and expands your online presence. High-authorities websites can appear in Google searches at a higher position. Focus on additional SEO elements and improve the writing material to enhance your business reach. Go for various free blog sites serves as a golden opportunity to develop quality content and build higher authority.

Some Blog Submission Websites:

• blogger.com
• medium.com
• hubpages.com

Press Release Submission

It is found that 99% of people are not aware of the importance of press releases. Google frequently retrieves & indexes press releases, so it's necessary to maintain relevancy with the current trends found on the website. Press release submission helps to repair online reputation and helps your brand receive more coverage as well as decipher the negative feedback from respected clients.

Some Press Release Website:

• prnewswire.com
• einpresswire.com
• globenewswire.com

Video Submission

People like interactive material that matches their interests & preferences. Publish impressive  & captivating video content with engaging graphics.  This will help you reach a wider audience by sharing such content. For higher visibility of the content,  utilize the latest infographic tools to give your videos more vibrancy and higher engagement.

Some Video Submission Websites:

• youtube.com
• vimeo.com
• dailymotion.com

Brand & Personal Profile Creation

The efficient & simple method to increase the size of your digital footprint is to claim business/personal identity. Google values websites that have high searches. Establishing and maintaining personal profiles creates a barrier of defense at the top of the page, which reduces unfavorable Google results that harm your brand.

Some Personal Profile Creation:

• facebook.com
• instagram.com
• twitter.com

Some Business Profile Creation:

• trustpilot.com
• sitejabber.com
• clutch.co

Analysis of your competitor or reputed personality

The increased level of competition enables businesses/ individuals to devise new strategies to improve their online presence or visibility. Search for the top competitors & check their websites. This allows you to find out the ideal ways they are implementing to push down the negative Google results.

For a business's online reputation, go through the competitor's website and follow proper practices like checking their backlinks, content, page indexing, check targeted keywords with their published blog articles, press releases, etc. Adopt those practices and go with the competitor to promote your brand presence.

For personal reputation, select any famous personality like an actress, influencer, politician, businessman, motivational speaker, etc., and search over Google. Check their published content, interview, speech, press release and all things. After that, conduct an analysis to determine the sources of your bad reputation, make modifications to the content as needed, and implement the techniques performed by successful personalities to push down the negative search results.

How to Remove Negative Search Results from Google

When it comes to removing negative search results from Google, there is not a 100 percent guarantee of the elimination of negative content as there are a lot of rules & regulations followed. There are two significant ways to eliminate negative search results from Google.

Asking the website owner to remove the content from the website

You can directly contact or request the creator who published the content. For a more precise understanding, let’s say the website client has published a negative article, and you didn't find it appropriate.  To make them understand the cause of negative content removal, you have to mention that the content is not fair or correctly written. This might be the option that the article will be removed from the website.

Request the Content be Removed from Google

You can submit a request to Google to remove the inappropriate content directly if the platform refuses to remove the content. This will prevent the article from appearing in the Google results. To prevent the content from being shown on the platform website, You need to submit a form on Google's website to ask for the content to be taken down. Follow the URL below.

Submit Content Removal Request

 

However, these strategies do not succeed every time, as they can occasionally be effective in some conditions.

How to Delete Articles from Google?

To delete the article for Google Search Results, request to remove Content from Google. You have to submit the request by giving a valid reason; Google has a look at your request and takes appropriate action. In addition to this, you can directly contact or request the creator the delete the inappropriate content from the website to push down the negative search result.

How to Get Notified Whenever Anything is Published Related to You over Google

Google Alert is a powerful marketing tool that allows you to monitor the web and notifies you via an email alert. You can utilize this service to track blog posts, new sources, videos, etc. Whenever anyone publishes content related to a company/person on Google, it will generate an alert to detect the activity performed against your credentials.

How to set up Google Alert

It is a simple & straightforward process. Let's understand:

 

1. Search Google Alerts on the website, i.e https://www.google.com/alerts
2. Type the keyword you want to search
3. Before fulfilling the process, you have to sign in to your Google account and enter your valid email address to confirm the process. If you already signed in, it will automatically fill in the details.
4. Place the keyword, and there will be a few different settings for Google Alert that include how often you are using it. Select some sources from the alert list, i.e., news blogs, videos, web, finance, etc.
5. Select for the particular language you are looking, region.
6. After the process is completed, search for the results and launch your free Google Alert.

Trust AM Web Insights Online Reputation Management Services

Don't let online threats destroy your reputation. AM Web Insights is a reputed digital marketing Agency that provides comprehensive online reputation management services that will suppress negative search results & enhance a company/person's online reputation. We follow modern practices to help your internet reputation get back on track and stay favorable for the long run.

As a leading digital marketing agency, we generate optimized & high-quality content to suppress unwanted search results. Our online reputation experts utilize new tactics to direct traffic to the new positive content to improve your brand value & awareness. We are proven leaders in the digital reputation space and continue to create better & more effective ways to exceed your expectations.

Trust our top-rated solutions and rebuild a positive online reputation for enhanced visibility & brand value. Talk to our experts and give your brand a new direction.

Conclusion
Online reputation management is an essential component of business strategy in the digital era. A well-managed online reputation can lead to new opportunities, build trust with your target audience, and create a competitive advantage. Understanding its value, utilizing the appropriate tools and tactics, and regularly monitoring and modifying your approach will guarantee that your company/person's reputation remains a vital asset in attaining long-term success