Handy Fairies

Overview

Brand Description: Handy Fairies provides reliable and top-notch cleaning services in Kingston. With our client-focused approach, we consistently devlicer high-quality cleaning services that meet and exceed expectatios of our clients.

Challenges

Client Requirement:

• Improve the Keyword Visibility in Search engine for the Existing Keywords and New Search terms.
• Optimising the website for the required On-Page and Technical SEO changes (like Heading Tags, Alt Tags, etc.)
• Optimising the content for the main landing pages (homepage and service pages) for the target keywords.
• Increase the organic traffic on the website.
• Finding the relevant long tail keywords for the business.

Solutions - Our Approach

Our Work:

• Finding the relevant long tail and short keywords for the business:
  The most important aspect of the SEO campaign is keyword research. Identifying the appropriate keywords for which you want to rank. We have finalised the keyword list having both long tail keywords, and short keywords.

• Optimising the website for the required On-Page and Technical SEO Changes:
  We have optimized the Meta Tags, Heading tags and Alt Tags as per the finalised keywords. Also, optimized the XML sitemap, robots.txt file and set up the Google Search Console and Google Analytics to track the traffic on the website.
   
• Optimising the content for the main landing pages: Home Page and Service Pages:
  We have optimised the content on the client’s main landing pages: Home Page and Service Pages. We have removed the duplicate content and replace it with the unique content and target the relevant keywords for the webpages.
  Also, optimised the internal linking of the website by adding the hyperlinks on the one webpage to other relevant page of the website.

Results

Results:

• Organic traffic Increased on the website:
  Initially the organic traffic on the website is very low, we have increased the organic traffic of the website.
•  Website started ranking for the keywords in the top positions: